OUR DENIM IS MADE WITH
80% LESS WATER THAN
REGULAR DENIM.

TAKING CARE OF YOUR ALIGNE DENIM

01/ Machine wash at 40°C

02/ Wash inside out. This prevents creasing from happening and also keeps the colour consistent

03/ For darker washes you should always avoid contact with light-coloured textiles. Do not rub isolated stains.

04/ After washing, flatten any creases and hang to dry. Do not tumble dry. This can damage the denim and excessive heat can also cause fading.

05/ If you need to iron, always iron inside out.

JEANOLOGIA TECHNOLOGY

Must-have denim made better. All of our denim is made from GOTS (Global Organic Textile Standard) or OCS (Organic Cotton Standard) certified organic cotton, using the innovative Jeanologia technology that serves as a disruptive force in the fashion industry. Not only does the Jeanologia technology reduce water usage by 80% (going from 100 litres of water per pair of jeans to 20 litres), but it also reduces energy consumption and enhances productivity.

Where we make our clothes matter. That’s why we choose to only work with makers who share our values for conscious fashion with credentials to match. We work closely with our makers to source responsible materials, use dead stock fabrics where available, and being as efficient as possible. We’re always striving to do better and being mindful of everything we do, which is what makes us different, now and always.