PRIVACY POLICY

WHAT IS OUR PRIVACY POLICY?

This privacy policy applies to the processing of personal data that we collect or you submit when you visit align.co. Braveheart International Limited, SOHO Works, 2 Television Centre, 101 Wood LN, W12 7FR London, United Kingdom is the data controller of the personal data covered by this privacy policy.

Overview

     1.   Our statement on privacy
     2.   Collecting & using your personal data
     3.   Sharing personal data
     4.   Transferring data outside the EU
     5.   How long do we store your data?
     6.   Your rights
1. OUR STATEMENT ON PRIVACY

It’s our mission to give you a great fashion experience right from the moment you start browsing the many styles from our brand to the time that you actually receive your order. As part of your shopping experience with us, we want to ensure you that we protect and respect your privacy and handle all your personal data with care.

We uphold the following principles when handling your personal data:

     1.   We collect and store data for these main purposes:
         -  Packing and delivering your order
         -  Customer service
         -  Improving your user experience
         -  Marketing
         -  Fraud prevention
         -  Regulatory requirements
     2.  We only collect data that we need for the purposes mentioned above
     3.   We delete your personal data when we no longer need it.
     4.   We do not sell your data
     -   5.We keep your data secure

Below you can read more about how and why we collect and store your personal data – and who we share it with.

You can also read about how you can exercise your privacy rights, e.g. how to request access to your personal data.
2. COLLECTING & USING YOUR PERSONAL DATA

Fulfilment of your order

To handle your order, we need some information from you. When you place an order with us, you provide us with your name, address, email, payment method and, of course, which products you wish to purchase. We use the information to fulfil your order including sending an order confirmation and packing and delivering your order.

Customer Service

When you contact our customer service, we will register the personal data that you provide to us. Our customer service has access to all information about your order, so we can help you in the best possible way, whether you have questions about the status of your order, or if you need to return an item. Our customer service is also able to see any previous correspondence with you as this allows us to provide you with a better service.

Improvement of your user experience

We constantly strive to give you the very best user and shopping experience on our website. We do that in different ways, but an important part of it is by tracking your browsing behaviour on our site as well as our social media platforms in order for us to improve the user friendliness, layout, functionalities, and overall experience of the site. We do that by using cookies. You can read more about cookies here.

Marketing

In order for us to present you with the best possible fashion advice and most relevant news and marketing, we use personal data to personalize the recommendations and promotions on our website and to show you relevant advertising on other websites, social media networks and apps.

Doing this, we use information such as order history, past correspondence and profile information.

If you have signed up to our newsletter we use information about you to send you newsletters with offers, information about new styles, fashion guides etc., based on your preferences in accordance with the content of the consent you provided when signing up to our newsletter.You can always object to our processing of your personal data for direct marketing purposes, including profiling, by contacting us at customerservice@aligne.co.

My Account

If you choose to create a personal customer account, you must provide us with your name and email address. You can also choose to give us your phone number and address.

[My Account] provides you with an overview of you shopping bag and your order history. You can update or delete your account at any time by logging in.

Fraud prevention

We use the personal data submitted by you when you place an order for fraud detection and fraud prevention purposes. For those purposes we may also receive additional information from our payment solution and fraud detection partners.

Regulatory requirements

We use and store your personal data in order to comply with regulatory requirements, e.g. bookkeeping regulations.

Legal bases for collecting and using your personal data

We collect and use your personal data on the following legal bases:

     1.  Our performance of a contract
         -  Fulfilment of your order
     2.  Our legitimate interest
         -   Customer service
         -   Improvement of your user experience
         -  Fraud detection and prevention
         -  Analysis, user experience and development based on cookies
     3.  Your consent
         -  Newsletter
         -  My Account
     4.   Our legal obligations
         -  Regulatory requirements