Introducing five essential jean silhouettes made up of skinny, straight, skinny flare, wide leg and slim flare, each crafted in two considered washes. Our most iconic category denim, now takes on a new chapter with the launch of timeless, foundational styles designed to anchor the collection for seasons to come. Discover your fit.
Straight Leg
The perfect straight-leg jean
designed to skim the hips and thighs with a straight fit through the leg. Easy to style, comfy to wear and always ready for anything.
Crafted from 100% organic cotton in a
rigid, no-stretch denim for structure
High rise
Loose Wide Leg
Relaxed, baggy wide-leg jeans, designed
to drop from the hips with ease. Extra-long, puddle-length hem brings all the drama. Subtle whiskering adds that effortless, lived-in look.
Rigid denim crafted from 100% organic
cotton
Low rise
In Focus
Every detail of our denim has been carefully considered. All hardware is silver-toned with branded buttons, and each pair features our signature ‘A’ rivet on the coin pocket. The branded patch is crafted from MYLO™️, a soft, supple, bio-based alternative to leather. Even the thread colour was thoughtfully chosen to complement each wash. Every style has been rigorously tested to ensure the perfect fit and finish. Our shapes are designed to keep up with for confident women going places.
Slim Flare
Leg-lengthening flare hugs your hips and
thighs just right, then kicks out at the knee. Designed with just the right amount of stretch for comfort.
Crafted from 99% organic cotton and 1% elastane
Mid rise
Straight Flare
A classic straight cut with a subtle flare adds a modern edge. Designed with a relaxed fit through the thigh and knee, plus just the right amount of stretch for all-day comfort.
Mid/high rise
WASHES
Every unique wash is carefully developed, with time and intention behind each shade. Thoughtfully placed whiskers and subtle highs and lows enhance the fit, creating a lived-in look that flatters in all the right places.
Skinny
Skinny jeans are back, and we’re so here for this iconic ‘00s fave. With a classic fit and a modern twist, these perfect skinnies hug from hip to ankle.
Crafted from 99% organic cotton and 1% elastane
Mid rise
FUTURE FRIENDLY
OUR DENIM IS MADE WITH 80% LESS WATER THAN REGULAR DENIM
All of our denim is made using innovative Jeanologia technologies that are changing the way things are done in fashion. It reduce water usage up to 80% (instead of using 100 litres of water per pair of jeans, 20 litres are used), while also reducing energy consumption and enhancing productivity.
