As a brand, we’re committed to celebrating players at every stage of their journey, from grassroots to global – and ensuring they’re seen, supported and styled with purpose.

Ahead of the Women’s Euros 2025, we sat down with Lily Woodham to reflect on what this landmark moment means for her, her team and the next generation.

How does it feel to be representing Wales in your first Women’s Euros?

It’s an honour and the best feeling I’ve ever had in a football shirt. I’m super excited!

What message do you hope your journey sends to young women in Wales and beyond?

I’d say always stick at what you’re doing and never give up. If young girls are playing football back home in Wales, it’s something to aim for now. We’ve done it – and we’re trying to leave that legacy behind.

Confidence plays a big part in sport. What does confidence mean to you? How do you express confidence on and off the pitch?

I think confidence is having a quiet belief in yourself. On the pitch, it’s about staying positive and talking to yourself in a way that helps you push through. Off the pitch, if I feel confident in myself, it’s easier to feel confident in any environment.

Is there anything you do to make sure you feel like yourself on the pitch?

On the pitch, I wear all my chains. They don’t come off.

You’ve just been exclusively dressed by ALIGNE - how did wearing the looks make you feel as an individual and as a team?

It’s really nice for us as a squad, because everyone on the team has very different styles. Throughout the tournament, we’ll see how the players style their blazers in their own ways, and that shows how unique we all are - but we still come together. We’ve never had that before as a team, and dressing similarly and looking smart going to games is pretty cool.

What’s one pre-game team ritual you’ll never skip?

There’s a dance we always do before we go out to warm up - to Proud Mary.

If you could describe this moment - in sport and style - in three words, what would they be?

Fun, inspirational, and exciting.