At the start of 2024, our CEO Ginny Seymour became deeply passionate about using ALIGNE to amplify the representation of female athletes in fashion, a space that has long prioritised men. Believing that fashion and sport belong together, she reached out to England and Chelsea footballer Lucy Bronze MBE to front our SS24 campaign. The response was incredible, and it marked just the beginning. Since then, we've done so much more. From powerful partnerships to grassroots action, our mission has only grown. Read on to discover how we're reshaping the future of women in sport, one collaboration at a time.
LUCY BRONZE
Where it all began
As a British, female-led brand, we’re proud to partner with our brand ambassador Lucy to champion women in sport. Female athletes embody strength, confidence and resilience — and as a leader both on and off the pitch, Lucy represents everything ALIGNE stands for. Since then, we’ve continued to build a strong and powerful relationship, working closely together to amplify this shared message through our platforms and communities. And because you all loved our first collaboration with Lucy, we’re excited to announce that her second collection with ALIGNE is launching this September. Stay tuned…
WALES WOMEN'S EUROS
Official tailor
This year, ALIGNE had the honour of dressing the Wales Women’s Football Team for the Euros. It marks a historic milestone as the team qualifies for the tournament for the very first time, representing a remarkable achievement for both the country and women’s sports. As a brand, we’re committed to celebrating players at every stage of their journey, from grassroots to global and ensuring they’re seen, supported and styled with purpose.
WOMENS RUGBY
Lead sponsor of Hove Women’s Rugby Club
We’re honoured to be the lead sponsor of Hove Women’s Rugby Club, where our mission to drive real change starts at grassroots and comes to life. From providing gender-specific kit and funding a new training ground, to hosting junior coaching sessions with our brand ambassadors and England Rugby players Zoe Harrison and Tatyana Heard, we’re committed to levelling the playing field. Because every athlete, from first try to final whistle, deserves to feel powerful, prepared and represented.
GOTHAM FC
Official style partner
After making waves in the UK, ALIGNE is proud to bring our mission stateside through a first-of-its-kind style partnership with Gotham FC — spotlighting the power, individuality and presence of women in sport. From players to fans, game day has become a celebration of personal style, and if you’re in NYC, don’t miss the chance to experience it for yourself.