Must-have denim made better.
All of our denim is made from GOTS (Global Organic Textile Standard) or OCS (Organic Cotton Standard) certified organic cotton, using the innovative Jeanologia technology that serves as a disruptive force in the fashion industry.
Not only does the Jeanologia technology reduce water usage by 80% (going from 100 litres of water per pair of jeans to 20 litres), but it also reduces energy consumption and enhances productivity.