Meet our Denim 

MEET OUR DENIM

OUR JEANS

Shaped for a dramatic silhouette with wide leg and a mid-rise waist, the JACINDA jeans are a statement-making piece. 


Designed to sit on the hips but if you'd prefer them to sit higher, we recommend sizing down. Wear with a KATIE Turtleneck Jumper for a put together look, or pair back with a white tee for a casual feel.


AVAILABLE IN: Mid Blue & Washed Black

Designed for a comfortable, modern fit, these jeans have a mid-rise waist with straight leg. 


A pair of hardworking jeans that look good with anything are a staple in any wardrobe. Pair with a white tee for an everyday look or wear with the MYLES Denim Jacket for a cool utility feel.


AVAILABLE IN: Indigo & Clay Dye

These jeans are ALIGNE’s version of the classic wide leg jeans. Designed with lots of volume, they feature pleats on either sides for an elevated take.


Wear with your favourite top for a casual outfit - or complete the look with MAY Zip Through Denim Top for a modern take on the double denim trend.


AVAILABLE IN: Mid Blue

These jeans are designed to make a statement. Cut for a flattering silhouette with seam detailing to create a slightly curved shape and finished in a beautiful mid-blue hue.


Style with a white tee for an easy, everyday look - or dabble in double denim by pairing with MEG Square Neck Shell Top.


AVAILABLE IN: Mid Blue

OUR FASHION DENIM

We don’t just design jeans in denim, we have a fabulous range of dresses, skirts, jackets and tops. Time to get double-deniming.

£99.00
Ida Elasticated Waist Jeans
£99.00
£115.00
Effy Tie Front Denim Dress
£115.00
£119.00
Bahareh Utility Denim Jacket
£119.00
£115.00
Frazer Slim Barrel Leg Jeans
£115.00

OUR DENIM IS MADE WITH

80% LESS WATER 

THAN REGULAR DENIM

JEANOLOGIA TECHNOLOGY.

Must-have denim made better. 

All of our denim is made from GOTS (Global Organic Textile Standard) or OCS (Organic Cotton Standard) certified organic cotton, using the innovative Jeanologia technologies that are changing the way things are done in fashion.


Jeanologia technologies reduce water usage up to 80% (instead of using 100 litres of water per pair of jeans, 20 litres are used), while also reducing energy consumption and enhancíng productivity.

WE MAKE OUR CLOTHES MATTER.

We choose to only work with makers who share our values for conscious fashion with credentials to match. 


We work closely with our makers to source responsible materials, use dead stock fabrics where available, and being as efficient as possible.

DESIGNING CLOTHES WITH

THE FUTURE IN MIND.

That’s why 100% of our collection is made from at least 50% conscious materials.


We’re always striving to do better and being mindful of everything we do, which is what makes us different, now and always.

OUR DENIM IS MADE WITH

80% LESS WATER 

THAN REGULAR DENIM

JEANOLOGIA TECHNOLOGY.

Must-have denim made better. 

All of our denim is made from GOTS (Global Organic Textile Standard) or OCS (Organic Cotton Standard) certified organic cotton, using the innovative Jeanologia technology that serves as a disruptive force in the fashion industry.


Not only does the Jeanologia technology reduce water usage by 80% (going from 100 litres of water per pair of jeans to 20 litres), but it also reduces energy consumption and enhances productivity.

WE MAKE OUR CLOTHES MATTER.

We choose to only work with makers who share our values for conscious fashion with credentials to match. 


We work closely with our makers to source responsible materials, use dead stock fabrics where available, and being as efficient as possible.

DESIGNING CLOTHES WITH THE FUTURE IN MIND. 

That’s why 100% of our collection is made from at least 50% conscious materials.


We’re always striving to do better and being mindful of everything we do, which is what makes us different, now and always.

THE PERFECT FIT

The secret to long-lasting clothing begins with finding your perfect fit, caring for your items and repairing them when the time comes.


We’ve partnered with SOJO to offer bespoke tailoring and repairs on a selection of our items, whether you’re buying them now or they’re already in your wardrobe.

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